A passionate and powerful poet Essay

Sheenagh Pugh is for me, a passionate and powerful poet; the majority of her poetry has contained the themes of the earth and how it will be ruined if we are not careful. Even within her children’s poetry, these themes are prominent. The other major theme within the poetry of Sheenagh Pugh is ‘the bible’ this theme is quite often in association with divine love for earth. She deals with this in a startlingly refreshing and compassionate way, often with the sense of melancholy but never with depression. Sheenagh Pugh refers in the title of ‘The craft I left in was called Esau’  that the pilots name is Esau and she is suggesting that mankind has made a bad bargain like Esau did in the bible. The settings of the poems are different from each other; ‘The craft I left in was called Esau’ is set in an spacecraft while ‘Do you think We’ll ever get to see Earth again, Sir?’ is set in a classroom on a different planet evoking memories of home.  In ‘Do you think we’ll ever see earth again, sir?’ the setting is in a classroom and the teacher referring about earth. Sheenagh Pugh has set this poem in another world and in a class because she wants to show how it would make us think of home. She is uprooted from her culture or roots and she speaks ‘I can’t fancy a tour through the ruins of my home’ which suggests that she has no intentions of seeing her old traditions and earth. The theme of Sheenagh Pugh poems are to present us with a sad view of the future and a grim warning of what could be. In the craft I left in was called Esau Sheenagh Pugh mentions ‘People joked nervously; just like a plane flight’ this suggests that people are joking to make themselves feel better to forget the true purpose of this trip, to forget that they’ll never return.  Ã¢â‚¬ËœI would have you ten years before the flood:’ this image gives the picture of how extreme his eternal love is and to what extent it goes. This effect of this is dramatic to the reader and builds up tension. The language of the poem becomes more positive as it progresses. The first stanza up to line ten, with its image of a woman in a trip ready to leave and never to return. The questions in the second section of the poem suggest progress towards understanding and the exclamations in the final section give the impression of sadness and remorse. In the second part she mentions ‘No bother, no big deal. I can’t recall feeling sad, not then’ which suggests the mood that the person is in a sad mood. The poet says that she cannot remember being sad at that moment in time but in line 12 ‘not then’ she indicates she did feel sad at some point. We don’t exactly when, but at some stage, she felt remorse and sad. In do you think we’ll ever see earth again, sir? Sheenagh Pugh has been critical of Earth. The ‘but’ in line 11 signals a change in direction. The speaker changes his/her approach completely and becomes optimistic. Sheenagh Pugh uses alliteration ‘should see something’ to describe some ‘beautiful thing’ like a ‘leaf’. This type of language gives a dramatic effect as we start to feel as we are ruining the earth and how we will remember it in the grim future. Towards the end of the craft I left in was called Esau, the passengers ‘looked back’ in line 20 as they struggle to look ahead. They are still looking back to what they’re leaving behind. She mentions that earth is ‘quite small really’ compared to the rest of the universe. The poet compares Earth to a ‘guesthouse’ and we are just passing time on it but Earth is our permanent home. This gives us a grim warning of what could happen if we are not to careful. In do you think we’ll ever get to see earth, sir? The speaker says at the end ‘Look at it with the inside of your head, look at it for later, look at it for ever, and look at it once for me’ which suggests that the speaker wished that he/she looked at these simple things the last time they saw them? The speaker regrets not savoring the little moments and this is what Sheenagh Pugh is trying to get over the message to us to look after the earth as we’ll not see it again once it has gone.  The language and structure of Sheenagh Pughs poems are to convey that we have to look after earth. She gets this message thought by using language as alliteration like in do you think line 11 ‘should see some’ and similes in the craft I left line 7 ‘people joked neverously; like a plane flight’ to show us what can happen in the near future.

Boo Radley

Everybody in Maybcomb County’s impression of me, Arthur â€Å"Boo† Radley, is through neighborhood fairy tales; I’m described as someone defenseless to society’s significant judgment. Everybody thinks of me as a monster, they’re all petrified of me. I can’t really say I blame them though; anybody would be crazy if they were kept in here as long as I’ve been. I’ve heard a few rumors about me; the one that struck me the most was the one rumor where I apparently stabbed my dad with a pair of scissors in his leg†¦ what kind of person would make such lie up? I have no doubts that all of Maycomb County believe what they think is the â€Å"truth†, but its absolutely crazy how somebody would go that far to make something like that up. â€Å"Wouldn’t you stay in the house if you didn’t want to come out? † (Chapter 5, p. 58). I wanted too! I really did want to come out for once; I do absolutely nothing all day long, spending it only with me, myself and I. I’m restricted from reading the newspaper, watching television, going out on the front porch or even opening a near by window for a breath of fresh air. I feel like I’m in prison; in fact, I literally am! â€Å"Jem gave a reasonable description of Boo: Boo was about six-and-a-half feet tall, judging from his tracks; he dined on raw squirrels and any cats he would catch, that’s why his hands were bloodstained – if you ate an animal raw, you could never wash the blood off. There was a long jagged scar that ran across his face; what teeth he had were yellow and rotten; his eyes popped, and he drooled most of the time. † (Chapter 1, p. 6). I look nothing like that; everything is quite the opposite to be honest. I’m six’1, I eat normal food, like all normal people; I brush my teeth everyday which makes them white, not yellow; and I absolutely do not drool. And how would they know that my hands were bloodstained or not? Did they not mention that nobody has seen me in approximately 15 years? It all just doesn’t make sense to me; somehow people in Maycomb County enjoy and believe the little myths about me. Inside the house lived a malevolent phantom†¦Ã¢â‚¬  (Chapter 1, p. 10). Me? A malevolent phantom? They clearly have no idea what they’re talking about; last time I checked, I was human. Just because nobody has seen me in a while that doesn’t mean I’ve turned into a ghost over the years. These people all just don’t get it. They don’t understand the fact that I’m a somebody; that I’m pretty much the same like everybody else – other than the fact that I haven’t been out of my house for about 15 years. They don’t understand that I have feelings as well; everything they say, all the rumors and little stories of theirs offends me. I just hope that everybody in Maycomb County realizes and finds out somehow who I truly am. That I’m a human, just like they all are, not some kind of a monster, who goes out at night, and eats children and cats or whatever their nonsense is. And maybe, just maybe, I have the courage one day to finally get out of the house, go out in the open, where every single neighbor of mine can see me, and show people who I really am. Boo Radley Everybody in Maybcomb County’s impression of me, Arthur â€Å"Boo† Radley, is through neighborhood fairy tales; I’m described as someone defenseless to society’s significant judgment. Everybody thinks of me as a monster, they’re all petrified of me. I can’t really say I blame them though; anybody would be crazy if they were kept in here as long as I’ve been. I’ve heard a few rumors about me; the one that struck me the most was the one rumor where I apparently stabbed my dad with a pair of scissors in his leg†¦ what kind of person would make such lie up? I have no doubts that all of Maycomb County believe what they think is the â€Å"truth†, but its absolutely crazy how somebody would go that far to make something like that up. â€Å"Wouldn’t you stay in the house if you didn’t want to come out? † (Chapter 5, p. 58). I wanted too! I really did want to come out for once; I do absolutely nothing all day long, spending it only with me, myself and I. I’m restricted from reading the newspaper, watching television, going out on the front porch or even opening a near by window for a breath of fresh air. I feel like I’m in prison; in fact, I literally am! â€Å"Jem gave a reasonable description of Boo: Boo was about six-and-a-half feet tall, judging from his tracks; he dined on raw squirrels and any cats he would catch, that’s why his hands were bloodstained – if you ate an animal raw, you could never wash the blood off. There was a long jagged scar that ran across his face; what teeth he had were yellow and rotten; his eyes popped, and he drooled most of the time. † (Chapter 1, p. 6). I look nothing like that; everything is quite the opposite to be honest. I’m six’1, I eat normal food, like all normal people; I brush my teeth everyday which makes them white, not yellow; and I absolutely do not drool. And how would they know that my hands were bloodstained or not? Did they not mention that nobody has seen me in approximately 15 years? It all just doesn’t make sense to me; somehow people in Maycomb County enjoy and believe the little myths about me. Inside the house lived a malevolent phantom†¦Ã¢â‚¬  (Chapter 1, p. 10). Me? A malevolent phantom? They clearly have no idea what they’re talking about; last time I checked, I was human. Just because nobody has seen me in a while that doesn’t mean I’ve turned into a ghost over the years. These people all just don’t get it. They don’t understand the fact that I’m a somebody; that I’m pretty much the same like everybody else – other than the fact that I haven’t been out of my house for about 15 years. They don’t understand that I have feelings as well; everything they say, all the rumors and little stories of theirs offends me. I just hope that everybody in Maycomb County realizes and finds out somehow who I truly am. That I’m a human, just like they all are, not some kind of a monster, who goes out at night, and eats children and cats or whatever their nonsense is. And maybe, just maybe, I have the courage one day to finally get out of the house, go out in the open, where every single neighbor of mine can see me, and show people who I really am.

African Trypanosomiasis Sleeping Sickness Biology Essay

African Trypanosomiasis Sleeping Sickness Biology Essay African trypanosomiasis also known as â€Å"sleeping sickness† is a wide spread parasitic disease (disease caused by organism that lives in or on another from which it obtains nourishment) that can be fatal if not treated. It is estimated by the World Health Organisation (WHO) that it has 450 000 cases each year, however in the past there have epidemics (a rapid spread or increase) such as between 1896 and 1906 where it is believed that 300 000 to 500 000 died from the disease. [1] African trypanosomiasis is common in the sub-Saharan region near rivers, lakes, in gallery forests and in Savannahs where the large brown tsetse flies are present. It occurs in these remote rural areas because the health systems are weak and because most of these areas depend on agriculture, fishing, animal husbandry or hunting so they are exposed to the tsetse flies. [2]The disease has been present in Africa for a minimum of 14 centuries with millions of people being affected by it. As you can see below (in figure 1) the distribution of trypanosomiasis in Africa comprises currently an area of 8 million km2 between 14 degrees North and 20 degrees South latitude. tryp_map.gif [Fig. 1] Distribution of human African trypanosomiasis. http://www.who.int/tdrold/dw/images/legend5.gifEpidemic http://www.who.int/tdrold/dw/images/legend6.gifHigh endemicity http://www.who.int/tdrold/dw/images/legend4.gifLow endemicity http://www.who.int/tdrold/dw/images/legend7.gifAt risk http://www.who.int/tdrold/dw/images/legend3.gifAbsence of the disease   As well as African trypanosomiasis also occurs in South America it is called the American trypanosomiasis or the Chagas disease however the organism causing that disease is different to the Tsetse flies. African trypanosomiasis is however more common than the South American version and it is estimated that around 50,000 to 70,000 people are currently infected with it and around 48,000 people died from it in 2008. [3] If, like most diseases, Afric an Trypanosomiasis is diagnosed early there is a high chance of survival. There are no effective vaccines, and the drugs used to treat this disease are often toxic and usually have many side effects. Untreated cases have a 100 percent  mortality rate. [4] The extent of African Trypanosomiasis is shown more clearly when compared to other diseases and during epidemic periods prevalence reached 50% in several villages in the Democratic Republic of Congo, Angola and Southern Sudan. Sleeping sickness was the first or second greatest cause of mortality in those communities, ahead of even HIV/AIDS. [5] There are two types of African trypanosomiasis which are common in humans. The first of the two sub species is trypanosomiasis brucei gambiense which causes a slow chronic trypanosomiasis in humans. This mostly occurs in central and western Africa, where humans are thought to be the primary target. The second is T. brucei rhodesiense and this causes a rapid onset of trypanosomiasis in huma ns and this is most common in southern and eastern Africa, where animals are the primary target. Tsetse flies are large flies which can be easily misinterpreted for a housefly but can be distinguished by various characteristics. These flies cause human sleeping sickness and animal trypanosomiasis (or nagana) as well as other diseases and its estimated it kills around 250,000 to 300,000 people a year. Tsetse flies are multivoltine (they have more than 2 generations per year) and there are 23 species of this fly existent today. Tsetse flies include all the species in the genus Glossina, which are generally placed in their own family, the Glossinidae. [6]

Contemporary Masculinity Essay Example | Topics and Well Written Essays - 1500 words

Contemporary Masculinity - Essay Example It is, thus, that images of masculinity and the implications of the concept are a topic of debate and academic research, questioning and exploration. Despite the stated, however, there remains a persistent tendency towards the maintenance of earlier images of hegemonic masculinity. Indeed, a review of Connell's notion of hegemonic masculinity will reveal the extent to which contemporary images of masculinity are being overtly countered and contested by the concept of hegemonic masculinity. Following a review of Connell's concept of hegemonic masculinity, this essay will argue that Connell's concept serves to shed invaluable light on the extent to which contemporary masculinity is experiencing crisis. This crisis, as briefly touched upon in the preceding, is a direct outcome of the dominant culture's refusal to accept changing notions of masculinity and its determination to maintain the gender status quo. Hegemonic masculinity is predicated on the longstanding notion that distinct gender differences exist between men and women.1 Hegemonic norms are accepted because "mass culture generally assumes there is a fixed, true masculinity beneath the ebb and flow of daily life,"2 where men are expected to be strong, independent, competitive, risk-taking, aggressive, powerful, display sexual prowess, be emotionally distant, and be dominant over women in both the private and public spheres.3 Gender differences underpin an unequal system of power relations where "men, as a group, enjoy [access to certain] institutional privileges"4 not afforded to women. Although this is not a recently constituted ideology, Connell holds that the dominance of hegemonic masculinity represents an endeavour to maintain this system of inequality through efforts to quell challenges to its institution. He states, "Hegemonic masculinity can be defined as the configuration of gender practice which embodies the currentl y accepted answer to the problem of the legitimacy of patriarchy."5 The social prescription for western hegemonic masculinity, aimed at preserving the legitimacy of patriarchy, thus includes elements of heterosexism, homophobia, and male-dominant gender roles. Connell stresses that hegemonic masculinity is a "historically mobile relation" noting that when "conditions for the defence of patriarchy change," such as with economic or political pressures like the global movement for women's emancipation, "the bases for the dominance of a particular masculinity are eroded."6 In fact, the institutional and cultural features that give rise to any one form of masculinity also create alternate versions of masculinity that support or conflict with core assumptions. For example, dominant conceptualizations of masculinity portray adult males as family breadwinners. This conceptualization, alongside dominant discourse and practices perpetuate this belief, irrespective of evidence to the contrary and, in so doing, affirm a gender based division of labour. As may be inferred from the aforementioned, despite the fact that the concept of hegemonic masculinity is increasingly being questioned by contemporary economic realities, not to mention socio-political ones, the tenacious hold that this concept has on mass culture is such that alternative realities are labeled exceptions to the rule. Connell does not only acknowledge the veracity of the above-stated but emphasizes the extent to which the

Personality Theory in Organizational Behavior Assignment

Personality Theory in Organizational Behavior - Assignment Example Some people will be very good at communicating with clients, people within the company, and competitors. These people should be assigned to tasks that involve outreach to customers or other businesses. Other people might be less extroverted. Putting them onto, say, account management and debt collection might not be wise. Similarly, accountants will need to make sure their workers are conscientious, undoubtedly the most important element of accounting. But if workers have difficulties with conscientiousness, this isn't the end of the world. Training can be one solution. Another solution can be putting more time into infrastructure: Making procedures simpler and less ambiguous, providing managerial support and monitoring, etc. Perhaps the same people who have difficulties with conscientiousness are those extroverted people who will be great handling communication. The key insight of personality theory is that everyone has different skills and that this is not a problem but a boon to organizations. Like everything in business, organizations simply have to adapt to this as a fact of the market and of life. Companies that do this well thrive, companies that don't die. Accountants will need to work with a wide variety of personality types that vary along the Big Five axes. 2. Luthans et al examined hundreds of managers in different industries and found that all of their skills and job descriptions boiled down to four roles: Management, communication, human resource management, and networking (Robbins). Management is traditional managerial roles such as distributing tasks, planning, and decision-making. Communication is paperwork and exchanging information. Human resource management is motivating, hiring, firing, etc. (It is the least important task according to Luthans et al; Robbins). And networking is interacting mostly with others, but also inside the company in terms of socializing and engaging in office.

Devices and Practices for Sensory Impairments Coursework

Devices and Practices for Sensory Impairments - Coursework Example There are a number of devices and associated teaching practices that may aid students with sensory impairments in the classroom. The devices include: It also gets referred to as closed-circuit television, CCTV. It uses a video camera to display enlarged images or wordings on a monitor or television screen. It gets used by people affected with partial visual impairment. It helps them overcome reading and writing difficulties caused by visual impairment. CCTV gets manufactured in different shapes and sizes to aid any low vision needs. The video magnifier gets used in the classroom by the teacher to assist the partially visually impaired students to be able to see slide displays on the white board in class. By magnifying the images and words in the slide shows, the students are able to see clearly, and follow what becomes taught in class hence realizing their full academic potential (Farrell,2005). This device gets used by visually impaired students with low vision to assist them in their class work. The students are adventitious visually impaired and can access their visual memory to develop conceptual understanding. The video magn ifier gets used by students with sensory impairments who have typical learning processes and learning modes: but whose ability to access information gets restricted in some avenues, or have a varying order of acquiring new skills. With this device, the student grasps more than 50 percent of what gets taught. As with a palm view display, their focus is on details, hence maximum absorption of the taught content. Use of effective teaching practices help in additional benefits as the students focus on the detailed description by the teacher as opposed to vague description by the teacher. Printing the reading materials in alternative formats prior to the classes also assists the student since through the use of the video magnifier, they are able to

Self Evident Truths Essay Example | Topics and Well Written Essays - 250 words

Self Evident Truths - Essay Example Self-evidently, today, the popular notion argued by Alexander has grown to become an accepted tenant of the American democracy. Moreover, further arguments were initiated to preserve the culture and democratic processes, reform civilian response efforts, appropriately prioritize defense resources, and effectively employ the National Guard with an ultimate goal of proscribing overreliance on the military. Alexander proposed the use of the military in domestic situations as an eventual and practical consideration. The American political culture remains consensual due to its broad basis on shared political values. Arguably, most of these conflicts arise because of disagreements on how to implement the values provided and not on the basic beliefs themselves. A survey of racial categories in American history depict changes with the politics and prejudices of the time. Fredrickson argues that cultural pluralism offers the best hope for a just and cohesive society since individuals are able to construct and reconstruct their own ethnic identities.

Financial Report Essay Example | Topics and Well Written Essays - 6500 words

Financial Report - Essay Example Canada was one of the signatories to the 1997 protocol for stronger greenhouse gas emission reduction targets for the year 2000 and beyond. This protocol drafted in Kyoto was as a result of a meeting held to review the progress on the Rio Convention. Many countries did not sign this agreement, significantly the USA. At the moment of writing this report another convention is being held in Bali, with greenhouse gas emissions forming a part of the agenda. Transportation, which accounts for more than a quarter of Canada's greenhouse gas emissions, will be an important component of Canada's long-term, multi-faceted climate-change strategy. The federal government is considering options for more sustainable transportation and working with industry to develop improved vehicle technologies and alternative transportation fuels. Currently rail is generally accepted as the most sustainable form of mass transport in the UK [1 and any movement of passengers from less sustainable modes onto the rail system is therefore a net benefit to the UK. Indeed over the past 10 years rail passenger and freight kilometers have both increased by more than 40%. These increases have been achieved with proportionately low levels of additional resource, and hence have significantly enhanced rail's sustainability position [2]. This report attempts to analyze the perf... s a much diversified company, with interests in many spheres, Railpower is confined to the area of development of hybrid rolling stock for the railways across the world. The current market scenario is discussed in light of the historical background and projected performances, corporate strategies, and impacts of the rise in fuel prices, changes in interest rates, the overall Canadian economy and the global milieu in which these Companies operate. 2.0 Market Analysis (Part - A) The United States is the largest economy in the world and any changes there will be reverberated in all major economies - note the recent drastic slump in the world's stock markets. Six months into the most serious financial crisis which originated with sub-prime mortgages has laid the American economy low by a debilitating credit crunch. The situation has been aggravated due to the phenomenal rise in world fuel prices, and the other major economies have to bail out the US from the present crisis (Lynch, 2007). Rogoff (2007), on the other hand, warns "If it is a really steep downturn, it's going to pull everyone into its vortex." The Canadian economy, specifically, is largely dependent upon its largest trading partner - the US; and is thus most exposed to a turndown in US economy. However, effects of the struggling US economy have not been felt so far in 2007. If the United States manages to avoid a recession in 2008 one can be reasonably optimistic about global prospects. But with U.S. growth in the final quarter of this year expected to be very poor (Lynch, 2007), oil prices hovering above $80 a barrel and resurgent inflation in developed and developing economies alike, there are plenty of reasons to believe that the worst is yet to come. Borders have become insignificant in the financial

Assessment Skills Essay Example | Topics and Well Written Essays - 500 words

Assessment Skills - Essay Example Then I can count the number of thoughts associated to each aspect of counseling. By conducting routine thought listing, I can assess the client progress (Hiebert, 1996). In self-monitoring method, â€Å"a simple rating scale or monitoring form is developed and clients use the form to track the variable under observation† (Hiebert, 1996). For example, if the changes in the self confidence level of a client have to be assessed, I can ask the client to make self-monitoring by providing him/her with index cards of which one side can be notified as positive and the other side as negative. The client can be asked to place check marks on both sides in connection with the moments in which he/she feels confident and not. These checkmarks can finally be compiled to assess the correlation between learning and impact outcomes. This method will increase self awareness in the client and thereby help increase self confidence also. Hiebert has listed the advantages of self-monitoring as follo ws: It can help identify factors affecting the client presenting problem, as well as provide a tangible indication of client change. If self-monitoring starts at the beginning of counseling, it can provide baseline data against which to compare change as well as evidence of client change across time.

Rabelais and Montaigne Essay Example | Topics and Well Written Essays - 1250 words

Rabelais and Montaigne - Essay Example This is especially so as they give credence to art in its natural state where a lot of description and opinion, but which seek to indulge into inquiry. Even so, to argue that renaissance writers were only interested in theory may be a misconception. This paper shall assess the above claims under the thesis statement: early renaissance writers and characters appreciated theoretical generalizations and pragmatic action in equal measure. To do so, this paper shall focus on selected readings of the above scholars in an attempt to prove this position. The paper will also offer a counter argument through the lens of an alternative interpretation especially where ambiguity leaves room for multiple understandings of the texts. An Analysis of Depictions of Pragmatic Action versus Theoretical Generalizations To begin with, Book 1, the introduction offers a bit of the author’s background. One may notice that the fact that he threw himself at the movement of the Renaissance (Rabelais and Raffel 5). He is depicted as having acquired both the Latin antiquity knowledge as well as the Greek forms of knowledge. Raffel writes, â€Å"Almost all the elements which are united in Rabelais’ style are known from the later Middle Ages (Preface page X). It is observable that since the author lived at the intersection of two historical periods, it was inevitable that he was affected by the mannerisms and beliefs of those times. It is also observable that Rabelais did not always write in the same fashion (Rabelais and Raffel 12). Analyses of chapters 52-58 reveal some perceptions of the renaissance writers and characters about religion and logic. There was a lot of attention given to theory. For example, Rabelais says, â€Å"If one of the gallants of ladies should say, let us drink, they would all drink.† This depicts a situation in which the society did not assess keenly how practically their actions could affect other things around them. For instance, Rabelais†™s work reveals in this chapter that the society perceived women as incapable of religious service. When the monk asks Gargantua what a good â€Å"a woman that is neither fair not good† serves, Gargantua replies that she should make a nun (Rabelais and Raffel 127). The monk agrees to this. One may observe that these renaissance characters depict religious principles were still important to the society. These show to theoretical approach to life. Besides, there is a lot of description of the abbey of the Thelemites, particularly in regard to how it was built. The author takes his time to describe the abbey, as was the common practice in romanticism. Rabelais’s says this of the abbey in chapter 52, â€Å"In the midst there was a wonderful scalier or winding stair, the entry whereof was without a house, in a vault or arch six fathom abroad.† He also engages in detailed description, a characteristic of theoretical life. he says in chapter 54, â€Å"Stay here, you lively, jovial, handsome, brisk, gay, witty, frolic, cheerful, merry, frisk, spruce, jocund, courteous, furtherer of trades, and in a word, all worthy gentle blades. This approach to life combines what one would call emerging pragmatism against a fading romanticism. Rabelais observes in what he termed a prophetical riddle, that â€Å"they will say that everyman should have his turn† (Rabelais and Raffel 137) to imply the births of human rights in the post renaissance period. He also continues with theoretical appro

Automobile and Toyota Company Essay Example for Free

Automobile and Toyota Company Essay 1. Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer? The Toyota Company grow so much bigger than any other auto manufacture because of the act according to preference of the customer Market segment. Toyota Company produce large range of subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. They segment their product according to need of customer. They create their market segment. They produce Scion car that is target the teenage and it becomes famous among the teenage. 2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not? I think Toyota Company done the right thing by manufacturing a car brand for everyone. They manufacture a really great range of exciting new cars which will open people’s eyes and minds. They analyze what a customer need and develop the same feature automobile in the comparable price. They divide their market segment. In the market there are different people with different perception. Toyota prove they produce wide variety of the auto that will use by different types of customer. They try to develop the auto according to the customer perception. They want to satisfy each customer. The price range of the Toyota Company is lies very expensive to inexpensive. Toyota automobile are in the reach of middle class to high class such that the user of the Toyota automobile are very much higher than other automobile company. Toyota understands that each country defines perfection differently. 3. Did Toyota grow too quickly as Toyota suggested? What should the company do over thenext year, 5 years, or 10 years? How can growing companies avoid quality problems in the future? Toyota Company grows too quickly as their suggested. Toyota is integrating its assembly plants around the world into a single giant network. They do customize on the car according to the need of the customer. Toyota’s need to keep their product’s selection and quality superior to their competition. Toyota company are become one of the successful manufacturing company due to  their consistent quality. They have to maintain their performance quality. Whether they customized the car or develop new model according to customer need they need to maintain same core quality all around the world. They need to maintain reliability on automobile. The same superior quality and dependable should be maintaining. The design of the automobile should be unique and while developing new model design car they need to maintain core material as same. They need to customize regular according to the customer. They need to maintain extraordinary look for each model. Such that it will look very distinctive than competitor. They need to produce high quality and high specific design automobile. They need to give services after the purchasing the product and more ever they have to delivery every item in the time. They need to create more value of automobile by giving some of the discount or either by various services. They need to provide e-support for their customer and they need to update their information through the media. As we know people perfection are different according to the geographic area. A great product by itself is not enough so the Toyota need to advertise themselves according to customer perfection at that place. They need to make market strategy differently in different country. The Toyota Company is giving Guaranteed Auto Protection to their customer. They need to keep it up.

Disney Princess and Aladdin Essay Example for Free

Disney Princess and Aladdin Essay The wicked Jafar, and his trusty parrot Iago, receive one half of an ancient scarab from the thief, Gazeem. Jafar reaches into his robes and produces the other half. As Jafar place the two halves together, the magic scarab being to glow and sparkle. The scarab leaps out of Jafars hands. Quickly! he shouts to his horse, Follow the trail! The scarab scuttles across the desert sands under the beautiful Arabian night sky with Jafar, Iago and Gazeem in fast pursuit The scarab leads Jafar, Iago and Gazeem to a small mound of sand, it then slits in a half and plunges into the sand. A fierce tigers head rises, roaring, from the desert. Now remember, Jafar warns Gazeem. Bring me the lamp. The rest of the treasure is yours, but the lamp is mine! As Gazeem steps warily into the cave, the tiger-god bellows, Only one may enter here, one whose worth lies deep withinthe Diamond in the Rough! The tiger-gods mouth clamps shut over the unfortunate Gazeem and the head dissapears back into the sand. I must find this one- this Diamond in the Rough, Jafar tells Iago. In the bustling city of Agrabah there is a lively and crowded marketplace. Merchants sell all kind of household items from pots and ladles to clothing, and olives the townspeople need for their everyday lives. In Agrabah lives a young man called Aladdin. His only friend is Abu, a mischievous monkey, and his only food is what he can get by his wits. Aladdin is always in trouble with the sultans guards who call him a thief, but they can never catch him. Sometimes it takes all of Aladdins mischief, for them to stay one step ahead of the guards. Although Aladdin is starving, he is also generous. When he sees two little street urchins who look even hungrier then he is, he gives them the bread he has gone to so much trouble to get. Abu isnt quite as happy about giving up his half of the loaf! When Prince Achmed rides into the marketplace on a magnificent, jeweled horse, Aladdin and Abu stare. How wonderful it would be to have even one of those jewels. They could eat for a year! On his way to the palace, I suppose, comments someone standing nearby. Another suitor for the princess. When the poor children wander out into the street, Aladdin leaps to rescue them from the horses hooves. Out of my way! Bellows Prince Achmed, knocking Aladdin aside and into a puddle of mud. Aladdin chases after the prince, if I were as rich as you I could afford some matters! he shouts at him. Prince Achmed yells, You were born as street rat and youll die as street rat! as he swept through the palace gates. The slam shut in Aladdins face. Im not worthless. Im not a street rat, says Aladdin shaking his head. Aladdin and Abu go to their home, which is nothing more than a dilapidated rooftop. Its cold in the desert at night, so it isnt much to come home to. Someday, Abu, Aladdin promises the monkey, things are going change. Well be dressed in robes instead of rags. From their rooftop home, Aladdin and Abu can see the magnificent palace glowing in the distance. Thatd be the life, huh, Abu, Aladdin sighs as he gazes at the spectacular building. To be rich, live in a palace, and never have any problems at all. At the palace, the sultan is furious with Princess Jasmine. Her pet tiger Rajah has chased away an insulted Prince Achmed. Jasmine doesnt seem the least bit worried. The law says you must be married to a prince by your next birthday! You have only three more days, the sultan says. The law is wrong! Jasmine replies. Poor Jasmine has never been outside the palace in her life, never done anything on her own. She feels just like the birds in the cage. Suddenly, on an impulse, she opens the gate and lets the birds fly free. Her heart flies away with them but shes still trapped. Jasmine makes up her mind, She wont marry any of the horrible pompous princes who have come to call. She knows what she will do shell run away. That night, after saying goodbye to Rajah, she slips over the palace wall to a land she has never visited before. Since the sultan doesnt know what to do about his willful daughter, he asks his most trusted advisor, none other than Jafar. But Jafar has plans of his own. He wants to gain possession of the sultans Blue Diamond ring. The sultan is surprised by Jafars request for his ring, but Jafar assures him it will help them find a prince to marry Princess Jasmine. Just to be certain, Jafar hypnotizes the sultan who, in a trance, hands over the ring. With the ring in his possession, Jafar returns to his secret laboratory. This Blue Diamond will reveal us teh Diamond in the Rough the one who can enter the cave and bring us the lamp, says Jafar. Soon I will be sultan! When the marketplace comes to lif ein the morning, Jasmine is entranced. She has never seen so many people or things. How different the world is outside the palace! A small child looking longingly at the apples on a merchants cart. You must be hunry, says Jasmine, and hands the child an apple. Youd better pay for that, the merchant says to her. Pay? asks Jasmine. She never had to pay for anything in her life before. Thief! the merchant yells and grabs Jasmines arm. Aladdin, who has noticed the beautiful young girl, realizes she in trouble. He pretends that Jasmine is his sister and tells the merchant that the girl is crazy. Aladdin whispers to Jasmine to play along. The merchant falls for the trickuntil Abu drops a few apples hes sneaked for himself. Aladdin and Jasmine break into a run to get away from the angry merchant. Finally, they arrive back at Aladdins rooftop home. Aladdin is impressed at Jasmines nimble fearlessness; its no easy route to the roof. When Aladdin and Jasmine talk on the roof, they find out that both of them feel trapped in their lives. They dont know that through sorcery, Jafar has located his Diamond in the Rough Aladdin. Before long, Jafar sends the guards to arrest Aladdin. Abu tries to warn his master, but Aladdin isnt paying attention when the palace guards burst in. Jasmine and Aladdin have to get away from the palace guards. Do you trust me? asks Aladdin. Startled Jasmine answers Yes Then jump! Aladdin cries. The two with Abu, leap off the roof. A canopy breaks their fall and they quickly get to their feet. Jasmine and Aladdin have to get away from the palace guards. Do you trust me? asks Aladdin. Startled Jasmine answers Yes Then jump! Aladdin cries. The two with Abu, leap off the roof. A canopy breaks their fall and they quickly get to their feet. Princess Jasmine reveals her true identity and orders the guards to let Aladdin go. I would, Princess, says Razoul, the head guard, except my order come from Jafar. Youve to take it up with him. Believe me, Princess Jasmine mutters. I will. As soon as she gets back to the palace, Princess Jasmine storms into Jafars chamber to demand Aladdins release. Jafar tells the horrified princess that Aladdin has already been to death for kidnapping her. That evening, Jasmine is inconsolable. Oh Rajah, this is all my fault, she sobs in her beloved tiger. I dont even know his name. Rajah is heartbroken to see the princess so sad. Aladdin is not dead, as Jafar had told the princess, but locked up in the dungeon. Soon, Abu finds him, and helps him pick the locks of his chains. Abu tries to scold Aladdin for getting himself mixed up with a girl, but Aladdin disagrees. Hey, she was in trouble, he says, then shakes his head.. Ill never see her again. Im a street rat, remember. She deserves a prince. â€Å"Im a fool, says Aladdin, thinking about Jasmine. Only if you give, boy, replies a voice. Jafar, disguised as an old man, appears from the shadows. I know a cave filled with treasures.. enough to impress your princess. I need a young pair of legs and a strong back to go in after it. Soon Aladdin and Jafar, still in disguise, have escaped from the dungeon and arrive at the Cave of Wonders. Proceed! the tiger-god commands when Aladdin states his name. Touch nothing but the lamp. When Aladdin and Abu arrive at the treasure chamber, they cant believe their eyes. Everywhere, piled high, are thousands of jewels and mountains of gold dazzle their eyes. Just a handful of this would make me richer then the sultan! exclaims Aladdin. Then he reminds Abu, Dont touch anything Behind Aladdin and Abu, a gold-tasseled carpet comes to life. At first they dont notice it floating behind them, but soon they realize they are in the presence of a magic carpet. Maybe you can help us, Aladdin says to the carpet. Were trying to find this lamp. The magic carpet is happy to show the way to where a battered old oil lamp stands on a high pedestal. Aladdin slowly reaches out to take the lamp into his handWhile Aladdin is collecting the lamp, Abu is overwhelmed by temptation. Surely the cave wont miss one little gem. The moment he grabs the stone, a rumbling and shaking begin. Aladdin almost falls into a pool of boiling lava as the carpet rushes in to save him. Just in time, Aladdin pulls Abu aboard. Outside the cave, Jafar look on in alarm as thunder booms and lighting flashes around him. The tiger-god roars in anger. The carpet is caught under a falling rock and Abu and Aladdin are thrown off. A huge chasm opens between them as Abu and Aladdin scramble for the cave opening. Abu escapes, but the ground gives way and Aladdin is left hanging by his fingers The old man, whom Aladdin still does not know is Jafar is disguise, leans into the cave. Throw me the lamp! he demands. I cant hold on, cries Aladdin. Give me your hand! But Jafar insists. First, give me the lamp! â€Å"Yes! cries Jafar, when Aladdin has handed over the lamp. Its mine at last! While Abu is helping Aladdin out of the cave, Jafar drawn his dagger. Aladdin has been betrayed! Aladdin struggles with Jafar and Abu does what he can, but Jafar manages to push the two back into the cave. They tumble down a long chute. The magic carpet frees itself just in time to break their fall. When Aladdin wakes up, he realizes that he and Abu are stuck in the cave, and that Jafar has taken the lamp. Abu chatters excitedly, and reveals that he has the lamp! Aladdin studies the lamp and trying to make out some writing on the side of it, wipes away the years of dust. The lamp begins to glow. Pooof! colored smoke fills the cave and forms itself into a huge genie. Say, youre allot smaller then my last master, declares the genie, Im your master? gasps Aladdin. The Genie announces to Aladdin that he can have three wishes for anything he desires. To prove it, the genie conjures up an ever-changing parade of dancers, gourmet food, treasure, camels and horses. There are a few previous, a couple of quid pro quo cautions the genie. I cant kill anybody I cant make anybody fall in love with anyone else I cant bring people back from the dead. Other than that, you got it. Aladdin doesnt know what to wish for and asks the genie what he would wish for. Freedom the genie replies. Genies are prisoners. We have phenomenal cosmic powers, itty bitty living space. The only way out is for my master to wish me free. Aladdin considers. Ill do it. Ill set you free, he tells the genie. The genie looks doubtful. Really, I promise- after me first two wishes, Ill use my third wish to set you free. Suddenly Aladdin knows what wants. Theres this girl, he says, but shes the princess. To even have a chance, Id have to be Hey! Can you make me a prince? The genie raises an eyebrow. Say the magic words, he says. In no time, Aladdin is outfitted with the most glorious robes a prince has ever owned. Looking at his own elegant reflection, he hardly recognizes himself. Still needs something, muses the genie. Mode of transportation! Enlisting Abu, the genie transforms the startled monkey into a camel, then a stallion and several other things. Finally he settles on a magnificent riding elephant. Back at the palace, Jafar and Iago are hatching a wicked plot. If Jafar cant have the lamp, he will have to gain power another way. Iago has an idea. What if Jafar were to marry the princess? Then he could get rid of the sultan and Jasmine and have all power in the kingdom. Floating down from his elephant on the magic carpet, Aladdin introduces himself to the sultan as Prince Ali Ababwa, and announces that he has come to seek Princess Jasmines hand. Jafar is not pleased to see Prince Ali. This might be then end of his plan to marry the princess and take over the kingdom. He tries to get Aladdin to leave, but the sultan is anxious to try out the magic carpet. The sultan enjoys his carpet ride and is very impressed with Prince Ali. Jafar tries to damped the sultans enthusiasm but Aladdin is confident. Just let her meet me, I will win your daughter, he boasts Princess Jasmine hears Aladdins boast that he will marry her, and is not pleased. How dare you! she snaps. All of you! Standing around deciding my future!†I am not a prize to be won! She turns on her heel and storms form the room. Aladdin is upset that he has made Princess Jasmine angry. This isnt how it is supposed to go. The sultan, too, is disappointed, but reassures Aladdin that the princess will calm down. That night, Aladdin walks in the garden under Jasmines window and asks the genie for advice. He has lost confidence in his prince act. The genie recommends that Aladdin tells the princess who he really is, and just be himself. Princess Jasmine has still not cheered up. She is sitting alone in her room when Aladdin startles her by appearing on the balcony. She tries to send him away, but just as he turns in the light, she thinks theres something familiar about him. Jasmine and Aladdin begin to talk. It looks like things are going well until Jasmine suddenly turns and accuses Prince Ali of being a swaggering peacock like all the other princess shes met. Disguised as a bee, the genie repeats his advice to Aladdin. Be yourself! When Aladdin agrees that the princess should be allowed to make up her own mind, Jasmine begins to soften a little towards him. Aladdin invites her on a magic carpet ride, and Jasmine quickly agrees. Shes a little nervous, but when Aladdin asks, Do you trust me? Jasmine and Aladdin fly across the sky on the magic carpet. Its a wonderful ride and they see magnificent sights. Aladdin swoops down into an orchard and picks Jasmine an apple. Again, she thinks of the boy she met in the marketplace. The carpet comes to a rest on a roof where Aladdin and Princess Jasmine stop to watch a wonderful fireworks display. Jasmine casually remarks that Abu should have been with them, and Aladdin falls right into her trap. You are the boy from the marketplace! Jasmine exclaims. But Aladdin isnt ready to reveal who he really is, and pretends that Aladdin was Prince Ali in disguise. Finally, Aladdin flies princess Jasmine back to the palace. Jasmine steps onto the balcony, then turns toward Aladdin. They smile at each other over the railing. The carpet, impatient for the romance to get started, bumps Aladdin so that he kisses Jasmine. Its a wonderful kiss, and Aladdin realizes he is in love. Good night, my handsome prince, Jasmine says, backing into her charmer. Sleep well, Princess, Aladdin replies. Aladdin has sooner floated down from Jasmines balcony that he is grabbed by the palace guards. Abu too, has been captured, Jafar order the guards to tie and gag Aladdin and cast him into the ocean. As Aladdin sinks into the sea, turban where he hid the lamp, slips from his head. Fighting for air and growing dizzy, Aladdin tries to get to the lamp. Finally, he reaches it and is able to give it a feeble rub. The genie, disturbed from his bath, is ready to joke with Aladdin until he sees that his young master is drowning. I cant help you unless you make a wish. Aladdin is barely conscious, but the genie gets him to respond and lifts him to safely in the nick of time. At the palace, Jasmine rushed to tell her father about the wonderful evening she has spent with Aladdin. She arrives to find that Jafar has put his plan into action and has hypnotized the sultan Jasmine vows angry that she will never marry Jafar. Just as jafar is telling that Prince Al i has left like all the other princes, Aladdin appears in the throne room and accuses Jafar of trying to kill him. As soon as the sultan comes out of his trance, he understands what has happened. Guards! he commands. Arrest Jafar at once! Jafar yells as he is dragged from the room, This is not done yet, boy! He throws a smoke pellet and vanishes into thin air. Although the sultan is angry at Jafars treachery, he is overjoyed to find out that Jasmine is in love with Aladdin. Finally she has chosen a suitor! The sultan is so happy he announces they will be wed at once. â€Å"Youll be happy, prosperous, â€Å"he says, â€Å"and then you, my boy will become sultan!† Aladdin is worried about becoming a sultan. He knows he doesnt have a fine moral character. Hes just a street rat, and a lying one, too. He isnt Prince Ali, hes just plain Aladdin. If only he could tell Jasmine the truth. Now he cant even fulfill his promise to free the genie. He just might need one more wish†¦ Jafar tells Iago that they can still win if they can get the lamp, so Iago disguises his voice as Jasmines to lure Aladdin out of chambers. The wily bird hurries into the empty room and quickly steals the lamp. Now that Jafar has possession of the lamp, the genie must grant his every wish. The genie doesnt want to work for the sorcerer, but he must. Jafar is his new master now. Jafar makes his first wish: he wants to be sultan. Reluctantly, the genie transforms him. Jafar now wears the white robes of the sultan. He is delighted to be the most powerful man in the kingdom! When the genie makes a new sultan, he unmakes the old one. The old sultans disappear, and the castle is move to a high mountain peak. I am your sultan now! declares Jafar. Bow down to me. But Jasmine and her father refuse. We will never bow to you, they swear. Jafar is ready to make his next wish: to become the most powerful sorcerer in the world. The genie grants him his wish. Jafar uses his new skills to expose Prince Ali for his he really is a street rat named Aladdin. Jafar uses his power to turn a palace tower into a rocket. He fires Aladdin and Abu to the ends of the earth, where they will never trouble him again. Aladdin and Abu are shivering, and nearly killed by a rolling tower, but they still have the magic carpet. I made a mess of everything. Aladdin tells the monkey. Ive got to go back and set things right. Together they fly on the carpet back to the palace at Agrabah. A the palace, Jafar rules. The genie and Princess Jasmine are his slaves, and the sultan has been reduced to the court jester. Jasmine is the only one who notices Aladdin slipping in through the window. To distract Jafar, so that Aladdin can get the lamp, she pretends to be in love with him. Jafar is delighted at the unexpected turn of events. Jafar suddenly notices Aladdin;s reflection in Princess Jasmines polished crown. Turning sharply, he barks You! How many times do I have to kill you, boy! Jafar aims a blast from his staff at Aladdin, and traps Jasmine in an hour glass. He uses all of his sorcery to create walls of flame and falling swords around the lamp. Are you afraid to fight me yourself, you cowardly snake? challenges Aladdin. Jafar instantly turns himself into a snake and lunges at Aladdin. Aladdin fights back with his sword. Tim is running out for Princess Jasmine, who is being buried alive by the sand in the hourglass. Soon, Jafar has Aladdin trapped in his coils. If only Aladdin had freed the genie he had the chance, Jafar would never have had all this power! Youre not so powerful, Aladdin taunts Jafar. The genie has more power than youll ever have! The genie is alarmed. What is Aladdin up to? Jafar takes the bait. Im ready to make my third wish, declares Jafar. I wish to be an all powerful genie! The genie must grant the wish. In an instant, Jafar is a genie. For a moment, he exults in his new power. Then gold cuffs clamp themselves to his wrists, and Jafar begins to realize what is happening. A lamp appears to suck him in and he takes Iago with him at the last moment. Aladdin grins. Phenomenal cosmic powers itty bitty living space.† When the genie tosses the lamp into the Cave of Wonders for a few millennia Jafars magic comes undone. The sultan and Princess Jasmine are free, and all their friends return to normal. Aladdin and Jasmine stand together on the palace balcony. Im sorry I lied to you, says Aladdin. I guess this is goodbye, That stupid law, storms Jasmine. This isnt fair. I love you. The genie cant bear it. Youre got one more wish left, he reminds Aladdin. Just say the word and youre a prince again. Aladdin knows what he has to do. He loves Jasmine and wants to be a prince so he can marry her, but he has promised the genie. He has learned how important a promise is. Genie, he says. I wish for your freedom. The genie can hardly believe it when his cuffs melt away. †Youll always be a prince to me, the genie says to Aladdin. Thats right, agrees the sultan. Youve certainly proven you worth. What we need is a new law! And the sultan, who is after all the sultan, pronounces a new law then and there. The princess can marry whomever she chooses! Princess Jasmine instantly chooses Aladdin. She is thrilled to finally have control over her own life. Aladdin is thrilled too, and lifts Jasmine high in the air. Now that Genie is free, hes off to see the world. He has big plans, and plenty of places to go. But first, its time for a big hug for the only master who ever wanted to do something for him. As the genie sails off into the sky, Jasmine and Aladdin wave goodbye. They stand side by side, holding hands, knowing they will always be together.

Recent Organisational Changes in the Virgin Group

Recent Organisational Changes in the Virgin Group These assignments discuss the organisational changes that the Virgin Group has been during the last few years, and how they are adapting to the changes in the operating environment. This will be in the context of the employees perception of the changes, and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees, when faced with uncertainty, and this needs to be managed. The assignment focuses on the Virgin Group airline operation, Virgin Atlantic. Virgin Atlantic Airways was founded in 1984, and it is the UKs second largest carrier. The company is based at Gatwick, Heathrow and Manchester airport; Virgin Atlantic operates long haul services to over thirty destinations globally. The organisation has been recognised through awards from top business, consumer and trade (www.virgin.com). 2.0 THEORECTICAL FRAMEWORK 2.1 Meaning of Change management Change management is not a distant discipline with rigid and clearly defined boundaries. Rather, the theory and practice of change management draws on a number of social science disciplines and traditions. Three schools of thought form the central plank on which change management theory stands. This includes: The Individual perspective school: This school is split into Behaviourist and Gestalt-Field theory. The Gestalt-Field theorists believed that behaviour is not just a product of external stimuli; rather it arises from how the individual uses reasons to interpret the stimuli. The behaviourists, on the other hand seek to achieve organisational change solely by modifying the external stimuli acting upon the individual. The Group Dynamics school: This originated from the work of Kurt Lewin. According to Lewin (1974) people in organisations work in groups, and individual behaviour must be seen, modified or change in the light of groups prevailing practices and norms. HENCE the focus of change must be at the group level and should concentrate on influencing and changing the groups norms, roles and values (Cummings and Huse, 1989). The Open Systems school: The school is concerned with understanding organisations in their entirely. It attempts to take a holistic rather than a particularistic perspective. This is reflected in its approach to organisational change. Change management can be defined as a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. A somewhat ambiguous term, change management has at least three different aspects, including: adapting to change, controlling change, and effecting change. A proactive approach to dealing with change is at the core of all three aspects. For an organization, change management means defining and implementing procedures and/or technologies to deal with changes in the business environment and to profit from changing opportunities. Daft (2000) states that change is a necessary evil and all organisation undergo change at one time or another if not continuously. Organisations usually change in response to political, economical, social, technological and legal forces. There are four different types of change that an organisation can undertake, they are technological change, new product based change, structural change, and cultural change. According to Bass (1985) successful adaptation to change is as crucial within an organisation as it is in the natural world. Just like plants and animals, organisations and the individuals in them inevitably encounter changing conditions that they are powerless to control. The more effectively you deal with change, the more likely you are to thrive. Adaptation might involve establishing a structured methodology for responding to changes in the business environment (such as a fluctuation in the economy, or a threat from a competitor) or establishing coping mechanisms for responding to changes in the workplace (such as new policies, or technologies). 2.2 RESISTANCE FOR CHANGE Many authors (Lawrence, 1954; Maurer, 1996; Strebel, 1994; Waddell and Sohal, 1998, among others) stress that the reasons for the failure of many change initiatives can be found in resistance to change. Resistance to change introduces costs and delays into the change process (Ansoffs, 1990) that are difficult to anticipate (Lorenzo, 2000) but must be taken into consideration. Resistance has also been considered as a source of information, being useful in learning how to develop a more successful change process (Beer and Eisenstat, 1996; Goldstein, 1988; Lawrence, 1954; Piderit, 2000; Waddell and Sohal, 1998). Undoubtedly, resistance to change is a key topic in change management and should be seriously considered to help the organisation to achieve the advantages of the transformation. To manage resistance change effectively, the following methods could be used: Communication and Education: This is by far one of the most effective implementation tactics that can be used by an organisation. Communication is used when solid information is required to ensure that employees buy into the process and education should always be used when the change pertains to the introduction of a new technology or product or service (Bunker and Alban, 1992). Participation: This will help with the smooth transition from the pre change phase to the post change phase and if employees were encouraged to participate in the change initiation phase then most of the problems that can occur when the change is implemented could be eliminated as the issues and problems may have been identified and solved in the initiation process (Buller, 1988). Negotiation: This can be used when there is severe resistance and management needs to sell the idea to the employees. Top Management: The visible support of top management to the change process can help reduce and eliminate resistance (Daft, 1982). 3.0 IMPLEMENTING CHANGE IN VIRGIN GROUP One of the largest internal change moves by the Virgin Group, was when Sir Richard Branson, became disillusioned by the public listings, obligations and corporate bureaucracy of a publically listed organisation, he sought after to taking the organisation back to private ownership (Johnson, G Scholes J 2004). This was from the philosophy that forgoing short-term profits for long-term expansion is the way forward (www.virgin.com). This contingency approach of the Virgin Group is formed from the business requirements, and the structure (which will take the shape of what is needed to operate within the change environment) as this has a considerable direction on the overall organisational performance (Burnes, B. 2000). The structure of the Virgin Group and its accomplishments, are contingent the environmental influences. As a result by changing the structure, this is an internal driver of change in reaction to the external markets (Mullins, L 2005). With the change in the listing of the organisation, came the reduction in organisational bureaucracy. The need for bureaucracy and a hierarchical structure in the Virgin Group was reduced greatly (Johnson, G Scholes J 2004). As a result Sir Richard Branson assumed a hands-off stance, with the managers, encouraging them to use their initiative, skills and experiences (www.virgin.com). This change to the organisational structure has led to a separation of the employees, through now working in specific groups or parts of the business. The variety in locations that the Virgin Group operates, and the wide range of services and goods they offer has led to divisions in the work force. Therefore they are not a centralised team; some divisions could operate in an insular manner, which is easier said than done to change, without altering the structure (Burnes, B. 2000). Some of the internal drives of change the Virgin Group faced with, were the several layers of managers, which can slow down the management reporting systems and their reaction to situations they are faced with. With the contemporary environment, this is negative to change and will slow down the internal management process (Burnes, B. 2000). There have been internal issues since the structural change, with communication across the group and this was particularly noticeable in the middle and lower levels of employees. They were not receiving enough information on the proposed changes, leaving them unable to instruct employees on the organisational changes (Johnson, G Scholes J 2004). The organisational structure of the Virgin Group is a group de-centralised; this could encourage silo behaviour, from the different business teams and the different locations in which they operate. There is a natural competiveness between groups, and operating under this structure can encourage competitive behaviour between them (Johnson, G Scholes J 2004). To encourage the Virgin organisation working as a group, and to reduce silo behaviour caused by the structural change they started using a single web address, Virgin.com, for the whole of the organisation customers has entrance to all the Virgin services under a solo portal. These strategies assist in supporting the organisational parenting strategy and improve the synergies already imitative from the organisational branding of the Virgin Group (www.virgin.com). Virgin Atlantic service is very much customer focused with a prominence on value for money, quality, fun and innovation. The organisation is 51% owned by the Virgin Group and 49% owned by Singapore Airlines, and employees over 9000 people (www.virgin.com). This change has led to two internal parent organisations, but with Virgin retaining the majority share. Changes to organisations are almost at an epidemic status, reducing the organisations control of the external environment. All organisations are faced with incessant change; this is in their operational environment and the organisational context. In the modern-day organisational situation, there is enormous attention and spotlight on the human resource. The drivers from this change can be both internal and external to the organisation (Coram,  R Burnes B 2001). The human resource is not excluded from this change process, and is a significant part of the organisational context (Frank F et al 2004). Contemporary theorists advocate that if organisations want to be effectual, in both their current and future operating environment, they must focus on the composition and motivation of their human resource (Beardwell, I. et al. 2004). Virgin Atlantic values their employees and trains them to maintain the high service levels and to be able to remain effective (www.virgin.com). As a result of the change it is vital to manage the human resource fairly. When organisations use human resource management as a tool, it will assist them to encourage and motivated their employees to adapt to the proposed changes. The future prospects for all organisations are unpredictable and it is difficult to confirm what is required from the human resource, when an organisation is changing (Bratton, J Gold J 2003). An internal driver of change is the HR responses to market forces. The HR function should mix the current issues of their human resource with the wider financial and business requirements, that change will force upon them (Bratton, J Gold J 2003).The Virgin Group including Virgin Atlantic focus on their employees, as they see the value in managing the resource. Employees are recruited who fit within the culture and support the Virgin ethos. Internal change is driven by an organisations strategy (Bellin, B Pham C 2007). The strategy is a consciously created plan, which will include the methods and actions, to achieve the desired result. An organisation mission statement is normally a non monetary realisation. This mission is the future direction of the organisation (Johnson, G Scholes J 2004). The internal forces for change includes making the organisational structure more effective, reducing diversification through streamlining the portfolio and identifying new and emerging markets. This change has realigned the organisation on their mission, focusing employees to assist in the transformation (Groucutt, J. et al 2004).   Virgin Atlantic is reliant on their branding, this is recognisable when they enter new markets, and this has been an internal driver of change (Groucutt, J. et al 2004). The Virgin brand name is the most significant benefit and asset to the organisation. This brand of Virgin and Sir Richard Branson was capitalised on, when an adverts for Apple Computers, Sir Richard Branson was connected to Einstein and Ghandi, as a shaper of the 20th century (www.virgin.com). The management of Virgin Atlantic has been very strong, during the changes over the past five years. This strong leadership of the organisation will focus the employees during periods of change. An organisations efficiency and survival during periods of change, is dependent on the ability of their management and leadership team. (Bailey, J. 2009). Gupta (2004) concluded that the ideal world of vision, the leadership transfers this to the real world, making it happen (Gupta, S 2004). The virgin group is a good parent to Virgin Atlantic, with Richard Branson as an effectual leader (Bailey, J 2009). This will assist in the stabilisation of the organisation during times of change, and reduce employee resistance. The success of the organisation is, in addition, dependant on clear-cut communication and management of the behaviours that motivate employees performance to be an effective organisation (Gupta, S 2004). Through proving freedom of decision making to the managers with Virgin Atlantic, encourage a responsibility of their actions and ownership of the organisation. This provided an organisational culture that encouraged growth with the managers. When recruiting new management, potential employees are shortlisted for innovation, abilities and competitive nature (www.virgin.com). In addition, Virgin Atlantic is capable to cope with the possible downsides of this autonomy and decentralisation. To prevent the failing of communication links and the potential threat of single business units chasing their own strategies, the Virgin Charter sets out a management system and internet business strategy that takes gains from the of information technology, further extending the Virgin brand (www.virgin.com). External forces have led the separate business within the Virgin Group to move towards the tactically five pillar realm. The core strategy is the heart of Virgins core strategy to develop the five pillars of the business empire: travel, leisure, mobile phones, entertainment retailing and personal finance (www.virgin.com). This during periods of change keeps employees focused on the organisational goals, and unites the organisation (Groucutt, J. et al 2004). The accomplishments of the Virgin Group are reliant on their corporate parenting strategy, and the competitive advantage is dependent on the culture (Groucutt, J. et al 2004). The Virgin Groups strategy is executed through the decentralisation of the businesses and the unified branding. In the short run, the strategy looks very strongly constructed, and some commentators believe it is near enough unstoppable (Johnson, G Scholes J 2004). On the other hand, in the long term, they need to be a succession plan, to replace the natural wastage of management, with individuals that believe in Virgin Charter. They will need to continue the legacy of the Virgin Groups corporate ethos, through successful execution of the Virgin Charter (Groucutt, J. et al 2004). Virgin Atlantic must also carefully consider the new markets they plan to enter. One solitary slip-up can blemish or even destroy the Virgin Brand, and this could be disastrous for the group (Johnson, G Scholes J 2004). Diversifying too much could weaken the Virgin brand, especially when a service or product does not meet the expected Virgin standard. The news on a loss of reputation will travel faster than the success of a product or service. Therefore the association of a single Virgin brand can also have a negative effect on the group (Kotler, P et al 2005). As previously discussed, organisational change is an existing and inevitable aspect of organisational life. The environment surrounding the organisation in the operational and market context is in a continuous situation of change, this through the worldwide economy and the speed and change of technology. As a result, organisations should take action to reduce the impact of forced change, through predicting and assessing the possibilities (Groucutt, J. et al 2004). There are numerous external factors, which will have an effect on the Virgin Atlantic, and how they manage their operations. The external political environment includes the administrative and legal systems, which govern the organisation where they operate. The external operational environment for the Virgin Group will influence the internal procedures and ultimately the organisational effectiveness. These external political influences can be drivers of change, which manage over the organisation. For example an unfavourable political environment can prevent expansion into the location (Klein, L 2008).   The national financial trends will also be a driver of change, for example a down turn on the economy will impact on an organisations expansion plan. This driver of change can reduce the economic stability of the finances of the organisation; as a result, less investment will be attracted. The state-run legal systems are made up from the policy, laws, and regulations of the host country.   As a result the organisation must survive within this legal framework, and audit their systems to ensure compliance to local regulations (Baldry, C et al, 2007). This economic stability is vital for organisational survival. This is achievable through re-evaluating their present market position, and tactically plan where they want to be. This is the organisations strategic fit, aligning their strategy with the environment, through matching their core competencies and skills, to the required strategy. This is a simple process that some organisations overlook (Kotler, P et al 2005). This continuous organisational change has an effect on the employees; this can impact the workplace, these changes can leave the workforce unsettled and can leave individuals uncertain of their role, and how this fits in with the organisations strategy. Change is unsettling for employees, and in times of economic downturn, they can become fearful of their job security (Hunter, D 2006). The very structure of an organisation can add to employees uncertainty in periods of change. The organisation hierarchical structure can put off the workforce from acquiring the details of the planned change. This is a basic change process, which is regularly overlooked, to the determent of the strategy (Hesketh, A Fleetwood S 2006). Consequently, the workforce is not aware of the full extent of the organisational change strategy, or their role within it. The structure of the organisation is capable of covering up what is really is occurring, frequently with just the summit of the management team being conscious of the full strategic intent of the organisation (Groucutt, J. et al 2004). The constant change in the Virgin Atlantic can lead to uncertainly with some employees. This uncertainly can lead to resistance to the change. This resistance is not malicious, and is not intended to disrupt, but some employees feel more secure through holding on to the way things are, and not changing working patterns and behaviours. When the employee relationship is not as strong as it should be, then any change to the working environment will be met with resistance (Beardwell, I. 2002). The most important tool that the management has during periods of organisational change is communication. Through setting up formal and informal communication channels, the employees can be given the information on the changes, leading to them understanding the rationale and the benefits to the organisation. The employee voice is a fundamental human right, for free speech, which should be encouraged in the workplace (Hunter, D 2006). These employee forums can be used as a platform for the Virgin Atlantic to discuss organisational changes that will affect the employees working lives. This will give the employees a voice, to openly discuss their concerns. Prosser (2001) concluded that the collective voice of the employees achieves what the lone voice could never do: it humanises and civilises the workplace (Prosser, M 2001). Therefore, it is vital to give employees a collective voice. The Virgin Group can also measure the employees feelings, fears and attitude to the proposed change, through employee surveys. This is good human resource management practice. This method of gauge the employee attitudes is only of assistance to the organisation when they are surveyed on a regular basis, to be used as benchmarks of the progress of the organisation in the employee relationship (Marchington, M et al, 2001). There are arbitrating factors when employees attitudes are surveyed, and this is further enhanced to benefit the organisation, when they are used with other forms of listening to the employee, for example discussion and communication (Hesketh, A Fleetwood, S 2006). When concerns are discussed it is imperative to pay attention to the motivational factors, which will maintain the employee interaction with the employer (Parker, S (2000) cited in Dorenbosch, L et al 2005). Not all theorists agree that employee attitude surveys are the way forward in industrial relations. When they have the results from the surveys employers do not have to respond to the conclusion from them, sometimes it is just lip service (Blyton, P Turnbull, P 2004). Union representation in organisations is frequently viewed as ideal in employees voice, and there is support that there is considerably more to the employees voice, than any survey can reveal (Dundon, T 2003). Virgin Atlantic has successfully managed organisational change through changing the structure of the organisation. This is in reaction to the different markets they operate in and the changes individually to their environment. This has led to an insular culture; this can be addressed through communication across the group. One of the major issues the organisation has faced is the employees rà ©sistance to the changes, sparked by uncertainty of their current and future working environments. Employees as individuals enjoy security, and when this becomes uncertain, there is a natural reaction to resist the change. 4.0 CONCLUSION The objectives of the assignment is the implementation of change in an organisation through understanding of the theoretical aspects of change management and the best way change management can be effectively implemented. It is absolutely clear that the support of senior management staff need to be sorted, development of effective strategies, tackling staff resistance to change, and implementing plans for accomplishing each goal stated need to be taken serious during implementation process to gaining comparative advantage over competitors. Virgin Group, are successful and encourage innovation. They must now ensure that all employees are committed to organisational strategy, and will through the knowledge accept the change.

The Beatles :: Essay on The Beatles

The world's number one rock group consisted of John Winston (Ono) Lennon (born 10/09/40 - died 12/08/80), whose middle name came from his parent's admiration of Winston Churchill, and which John changed to Ono in later years; James Paul McCartney (born 06/18/42); George Harold Harrison (born 02/25/43 - died 11/29/01); and Ringo Starr (born Richard Starkey 07/07/40). During the Beatles recording career from 1962 to 1970, they would release twenty-two singles (45rpm) in the United Kingdom, and thirty-three in the United States. Their first UK single was Love Me Do/P.S. I Love You, released October 5, 1962, on EMI/Parlophone Records. The first USA single would be Please Please Me/Ask Me Why, which they released on February 25, 1963 on Vee Jay Records. Although the Beatles were big in England, they had not yet caught on in the United States. Following their first USA single, came From Me To You/Thank YouGirl, which was released May 27, 1963 on Vee Jay, followed by She Loves You/I'll Get You on Swan Records. Finally on December 26, 1963, Capitol Records decided to release I Want To Hold Your Hand/I Saw Her Standing There, which went to number 1 on the Billboard Charts on January 18, 1964, and stayed there for seven weeks. As luck would have it, the Beatles first US visit planned for February 1964 with their appearance on The Ed Sullivan Show had been booked almost six months earlier. Only by accident did the Beatles I Want To Hold Your Hand happen to be at #1 the same time as their first US visit. One could not have asked for better timing. On January 30, 1964, following the success of I Want To Hold Your Hand, Vee Jay Records re released Please Please Me, only this time with From Me To You as the B-Side. In the United Kingdom, the Beatles released twelve albums (33 rpm/LP's), however released nineteen in the USA. There were several reasons for this. One is that UK albums had fourteen songs, whereby USA had only twelve. The second, and really the most important reason is that Capitol Records decided that they wanted to create their own albums, different from the UK, using titles taken from UK singles and EP (extended play) singles. Such US albums as Meet The Beatles, The Beatles Second Album, Something New, Beatles '65, The Early Beatles, Beatles VI, Help!, and Yesterday and Today, were never issued in the UK in this form.

Smoke in the Air :: essays research papers

The Smoke in the Air Marijuana is probably the most debatable plant in history. It has been around for millennia in various forms and uses. However, it’s known mostly as a drug. In the Americas, its beginnings can be traced back almost 456 years when the Spanish first brought it with them in 1545 (Levinthal). Cannabis sativa or marijuana, as it’s commonly known, is commercially valuable in the production of hemp rope, crude cloth, twine, shoes, sailcloth and containers (Levinthal, Keese). Notably, marijuana can be also be utilized in the development of medicines to ease a number of modern-day aliments. In ancient times, it was considered a cash crop. In the 20th century, however, marijuana is looked upon more as a narcotic than a plant that has commercial potential. The beginnings of marijuana's political life in American history can be traced as far back as 1915, when marijuana prohibition started on a local and statewide level, mainly owing to anti-Mexican sentiments (Bonnie 1). From 1932 to 1937, national consciousness of marijuana was brought about by anti-marijuana campaigns funded by the federal authorities in support of the Uniform Narcotic Drug Act (Bonnie 1). This resulted in the passage of the Marijuana Tax Act. From then on marijuana hysteria escalated. The government enacted stiff penalties on most marijuana offenses, even simple possession (Bonnie 1). Marijuana possession became a felony in most states, until 1973, when Oregon became the first state to decriminalize marijuana. Since then the government has began to take a non-criminal approach towards discouraging marijuana use (Bonnie 1). Escalating marijuana consumption and its penetration in all levels of society, has forced every state to amend its penalties in some fashion or a nother (Bonnie 1). Today, Alaska, Arizona, California, Colorado, Nevada and Washington have joined Oregon by decriminalizing marijuana (Central News Network). Those opposed to marijuana in the past have met fierce resistance from advocates for its decriminalization. The debate is rapidly becoming political. Marijuana’s significance as a medicine is no longer an issue. The issue at present is whether or not the sanctions against marijuana are socially and economically viable to keep in place. As put by Richard J. Bonnie, author of Marijuana Use and Criminal Sanctions, "legislators must somehow 'weigh' the 'benefits' of criminal sanctions against their 'costs'" (16). Marijuana should be decriminalized in order to minimize the social, legal, and economical repercussions suffered by the American public. Marijuana sanctions are affecting the American public in three ways.

The Kings Character in a Cinematic Production of Shakespeares Henry V

Although labeled as a history, the strength of Shakespeare's Henry V lies not in the events that occur in the play, but in the delicate portrayal of the characters involved. Shakespeare's audience would have already known the story of Henry V's campaign on France and thus would have had no reason to watch a play that simply re-enacted past events. Therefore, the appeal of such a play, as well as the themes and the content, would have been dependent largely on the characters themselves. It is obvious that the most prominent character is the man whose name the play carries - Henry V. The entire story centers on his deeds. He serves as the catalyst for the action, the driving force behind all that takes place. Without him there is no play. Therefore, in any film production of Henry V, the character of the king must be carefully considered and thoroughly developed. How should he be portrayed? What kind of man is he? What are his motivations? Certainly, no personality can be conveyed through the cinema as it would appear in reality in all its complex glory. There are simply too many details involved. So the character must be streamlined, given a purpose in relation to the production of the play. To do this, one must decide on the direction that such a production should take. The crux of the storyline lies in King Henry's decision to invade France and lay claim to the French throne. This then shall be the starting point from which to determine the direction to move in. Is this a patriotic endeavour? Is it a foolish decision by the king? Or is it a political move of Machiavellian proportions? Each represents a differing viewpoint on how the play should be treated; a task made more difficult by what William P. Shaw explains as the... ...wer. One can see Henry as a king and Henry as a man, along with his ability to at once inspire and manipulate his followers for his purposes. In combination with an acting performance that fluctuates and does not give clear definition as to the sort of man that the King is, a character can be constructed that would personify the moral ambiguities of Henry V. He would be passionately impressive at times and at others, chillingly capable. It would be a character that, hopefully, poses a challenge to any viewer that encounters him. Works Cited Deats, Sara Munson. "Rabbits and Ducks." Literature Film Quarterly 20.4 (1992): 284- 294 Rabkin, Norman. Shakespeare and the Problem of Meaning. Chicago: University of Chicago (Press), 1981 Shaw, William P. "Textual Ambiguities and Cinematic Certainties in Henry V" Literature Film Quarterly 22.2 (1994): 117-123 The King's Character in a Cinematic Production of Shakespeare's Henry V Although labeled as a history, the strength of Shakespeare's Henry V lies not in the events that occur in the play, but in the delicate portrayal of the characters involved. Shakespeare's audience would have already known the story of Henry V's campaign on France and thus would have had no reason to watch a play that simply re-enacted past events. Therefore, the appeal of such a play, as well as the themes and the content, would have been dependent largely on the characters themselves. It is obvious that the most prominent character is the man whose name the play carries - Henry V. The entire story centers on his deeds. He serves as the catalyst for the action, the driving force behind all that takes place. Without him there is no play. Therefore, in any film production of Henry V, the character of the king must be carefully considered and thoroughly developed. How should he be portrayed? What kind of man is he? What are his motivations? Certainly, no personality can be conveyed through the cinema as it would appear in reality in all its complex glory. There are simply too many details involved. So the character must be streamlined, given a purpose in relation to the production of the play. To do this, one must decide on the direction that such a production should take. The crux of the storyline lies in King Henry's decision to invade France and lay claim to the French throne. This then shall be the starting point from which to determine the direction to move in. Is this a patriotic endeavour? Is it a foolish decision by the king? Or is it a political move of Machiavellian proportions? Each represents a differing viewpoint on how the play should be treated; a task made more difficult by what William P. Shaw explains as the... ...wer. One can see Henry as a king and Henry as a man, along with his ability to at once inspire and manipulate his followers for his purposes. In combination with an acting performance that fluctuates and does not give clear definition as to the sort of man that the King is, a character can be constructed that would personify the moral ambiguities of Henry V. He would be passionately impressive at times and at others, chillingly capable. It would be a character that, hopefully, poses a challenge to any viewer that encounters him. Works Cited Deats, Sara Munson. "Rabbits and Ducks." Literature Film Quarterly 20.4 (1992): 284- 294 Rabkin, Norman. Shakespeare and the Problem of Meaning. Chicago: University of Chicago (Press), 1981 Shaw, William P. "Textual Ambiguities and Cinematic Certainties in Henry V" Literature Film Quarterly 22.2 (1994): 117-123

Past Way Of Life Essay

Life in the past was characterized with lots of battles between rival territories. This resulted to the rise of powerful empires and the measure of power during those days was through the number of wars fought. Warriors of those days were called Vikings. Erik the red is one of the renowned warriors of those days. He was born in Norway and participated in wars for his mother country. A Viking also denotes a pirate, merchant or explorer. These Norsemen normally used long ships to travel in the sea to all the places of their interest and used the same vessels to fight their enemies. The Vikings are traced to have originated in the early 17th century in the German territory. The initiator of Vikings in the Iceland is Erik the red. He lived all his life ruling his people after which his son picked the mantle from him (Gwyn, J. 2000). Erik the red left a legacy during his time because he is known as the founder of the Greenland territory. He was an explorer for a long time and moved with his people to many places in the sea. After having been exiled for three years from his native home in the Iceland, Erik decided to explore the neighboring regions in the sea and finally came across the green land. His sets of Vikings were mainly explorers but they had to fight some ballets whenever they met opposition. The team led by Erik sailed further to the north Atlantic territories and finally to North America. Their main activities were looting, exploration, colonization and living a mercenary’s kind of life. The Vikings had very strict leadership and way of life. In the beginning, Erik was the leader and at some point he was referred as the chief of the land. This was mainly in green land. He actually used his cunning nature to name the land. The word green was a very strategic name so that he could attract more people into his territory. These people were mainly farmers who planted yams and corn. Under the ruler ship of Erik, the Vikings could sometimes go for attacking expeditions in the sea and they as a result came back with commodities like ivory from tucks and even sea whales. More people later got attracted into the Greenland and they formed a territory in this island. Their population however increased that they sometimes lacked food and other commodities. CHANGES THAT HAVE OCCURRED Erik the red later died and left his ruler ship to his son Seif. They later discovered that attacking were more risky and less profitable. The incoming of Christianity further played a big part in eliminating the Vikings kind of life and they later adopted romanticism culture. The Nazi people are also a fruit of the cultural setting of the Vikings. This started in the 18th century when a myth was created to enable Sweden take up Finland to their side. This came at a time when Finland had been lost between Sweden and Russia (Tomasi, M 1999). Various authors have produced publications on the subject of Vikings and this was done with intent to revive the Nordic culture in the Iceland. Many territories in the region today have taken up after the Erik the red’s kind of ruler ship. Norwegians for example have a lot of symbolism to the Viking governance. An example of this is the Norwegian fascist party. This shows that Vikings policies are still operational in the political arena of the world today. The German people are also in the same train of following closely to the Viking culture. This they do even though they claim that they have no links to the Viking settlers. THE PRESENT SETTINGS AND COMPARISON TO THE PAST The ancient Vikings culture has been written in many books today. These trace all the happenings and activities of the people. The Vikings culture has been embraced by many people in this current generation. Norway and Germany are among the countries that practice various aspects of this culture. The Norway for example embraces its political arena organized in a Viking setting. Many political leaders have also taken the way of the Vikings ruler ship and with time are applying the skills in addressing various issues. Vikings always participated in wars in order to obtain food and other supplies for their territories. They did this through sea looting and piracy. These were accepted ways of life during those days but are not accepted in the day today. References Tomasi, M (1999). World history. Oxford: Oxford publishers. Gwyn, J. (2000). A history of Vikings. Oxford: Oxford publishers

Aristotle Virtue Theory Essay

Aristotles law hypothesis is based on Teleology and the Golden Mean. He says that to be innoxious that we train to influence with excellence. He recollectd that everything on this earth has its profess faithfulness, nastying that if it per excogitates the trend its supposititious to by its nature wherefore it is guileless. He asserted that every event had 4 causes or four f deportors that work on it and to bring it into universe 1) Material Cause- the stymy the thing is earn of. 2) Efficient Cause- the squelch that has brought it into being. 3) Formal cause- the shape or desire (the Form) of the thing. 4) Final cause- the economic consumption of the thing.Virtue is not effectivefield for manes it nastys that everything that exists has a purpose. The Golden Mean-is an serve or notion that corresponds to a particular lieu at the just condemnation, in the right way, in the right amount, and for the right reason. Not in like manner a lot, not be placem ents bantam, everything in moderation. It is what is expert for man w present a tender-hearted rump excel, what a human is meant to do and where a human pass on find gladness. He determined that if we atomic number 18 able to strike the straitlaced response to every situation in feel then we be mor onlyy expert.It is all about the sanely thoughtout decisions we chafe and the action we absent after we waste made them. The gross(a) person finds and choses the unitary and lonesome(prenominal)(a) that is intermediate. These be human concerns that be constant and uphold the same concerns by dint ofout the ages. Since we atomic number 18 human beings and capable of rational decision devising we scum bagnister be prone to go toward one extreme or the other, we must bew atomic number 18 of our avow short comings. It is completely through habitually practicing to try to make the right decisions that we can aspire to compel virgin. It is not our response to a integrity situation plainly how we respond as a general rule. We withdraw to be consistent in our actions.Aristotle realized that this is something that doesnt come overnight that that it takes sequence to mold ourselves. How we find out what the mean is in every situation is through reason, the to a greater extent times we involve make it and acted correctly the better we can get up the habit of responding stamp downly. He specifies that on that point ar some acts that be just prostitutely by themselves, i. e. stealing, lying and murdering, and cannot be make in the right amount. There argon to a fault acts that cannot be applye in like manner often such as justice. You can never be excessively just. It takes a lifetime of training and dedication we are not inherently innate(p) this way.It is not enough that you just act on your intentions but you involve to succeed in order to be virtuous. at once you have succeeded in spiritedness a virtuous life then as a virtuous person your early actions will be generally virtuous because you developed virtuous habits. There are three dispositions to every situation twain vices, one on either side of virtue which in the middle. Aristotle advises us to hold off trying until we get it right. Some extremes are closer to the middle than others. If you dont know which one to choose, stay forward from the extreme that is more opposed to the mean than the other extreme.We each have our own conceptionls and failings but our responses to a situation need to remain flexible and a virtuous response will reveal itself. The appropriate way to handle the situation will fall within a kitchen stove that is recognized by other virtuous people. He believed that there could be a perfectly virtuous person. He too believed that if you are virtuous in one respect but fail outrageously in another then you have lost out completely. If you deviate only slightly you are still a virtuous person, a person who is nice at being human and at realizing the human potential.His thoughts on courage were that if you had too little courage you were a coward and that if you had too much courage you could be sucker hardy, rush in and make blossom decisions. He felt that there was nothing wrong with venerateing pleasure, but if you overdid it you are intemperate. If you are not capable of enjoying pleasure at all then you are unimpressionable. The virtue is to know in what amount to enjoy your pleasure, which would be temperance. The key is to enjoy in moderation.His opinion on spending cash was that if you spend too much you are prodigal and spend too littleyoure a miser, just the right amount at the right time on the right people for the right reason makes you liberal. It is in any case possible to overestimate your honor, and become vain or dishonor it and become humble. He described proper pride as the virtuous way to estimate yourself and your accomplishments.There is nothing wrong with feelin g angry but you need to be even tempered. Being voluptuous tempered is 1 / 2 a vice but so is also being meek. Let your anger be in proportion to the offense against you. integrity is a virtue but his idea of a deficiency of truthfulness is mockery mock modesty(downplaying the situation), the excess of truthfulness, bragging. It is all about assessing the situation and acting accordingly, dont underplay the truth but dont overplay the truth either.The sole reason for designing the maturation of virtuous character was that Aristotle felt that being virtuous makes you happy. Happiness is what is unplayful for a man. A slap-up life gist a happy life, but a solid person also agency a moral person. We can be happy only if we are good. Our highest goal, our purpose as a human being, is to inhabit well, be happy, and to do well. He also warned that ifwe rely too much on pleasures that one day they wont give us the thrill they apply to. What is good for us cant be something that harms us and over lenity in too many an(prenominal) pleasures can be pernicious.The requirement of true happiness is that it must be stand the probe of time. Something that no one can take away from us and that is not harmful but beneficial that would be our good reasoning and contemplation. The ultimate happy life is that of the life of a thinker. He did not believe in an afterlife or a god that watches over humanity.He states that the soul is theform of a human and the tree trunk is the matter, but since form cannot exist separately from matter when the body dies the soul ceases to exist. Happiness is only for the living and must be achieved in the here and now for a person to have fulfilled their purpose. One of the weaknesses of Virtue morals is that Aristotle was talking about the ruling class. If there is to be equality for all then there needs to be a moral theory that everyone follows regardless of whom they are. The laws need to be reasonable and occur.Virtues were a lso too vague and werent helpful in solving problems. When you have two virtuouspeople that disagree how can you proclaim which one is correct. How is it decided which one is more virtuous than the other? With a clear set of morals and laws the problem is much easier resolved. Also why cant humans have more than one purpose? There are many people that are equally good at several different things. spirit at the musician that is equally good at playing the guitar and singing. Which purpose are they supposed to choose? Aristotles Virtue theory is basically based on the fact that everything has a purpose and as humans our happiness is determined by the choices that we make.We should always strive to achieve our purpose whatever that may be and during that get by hopefully we will achieve happiness. His theory may have some weaknesses but some of the ideas are supportable in my opinion. You need to use your logic to make informed decisions. Practice making the right choices, this prac tice will eventually period of play into a habit. Make decisions that dont cause harm to yourself or others. finally everything in moderation is a good rule to live by. This I believe will go a prospicient way in helping human beings to achieve happiness. POWERED BY TCPDF (WWW. TCPDF. ORG).