Decision makin Essay Example | Topics and Well Written Essays - 1250 words

Decision makin - Essay Example This section reports on decision to implement an e-supply chain by Jaguar Land Rover through analysis of sources of information for making the decision, evaluation of the available information, and explains appropriate communication of the information to help managers in making the decision. Available sources of information Multiple sources of information exist for making decision on application of e-supply chain by Jaguar Land Rover. The company’s customers form the first source of information. As the end user of the products, the customers determine the quantity of products to be availed at different points of a supply chain at given times. The customers’ locations and preferences also influence decisions on supply chains for utility objectives. Competitors are another set of information source as they determine competitiveness of the industry. Based on customers’ preferred choice of supply chain and trend in demand, information on competitors’ supply ch ains is necessary in determining the most suitable option that can gain Jaguar Land Rover an advantage over the competitors. Competitors’ intentions for new approaches to supply chain are another source of information for planning purposes. Another source of information for the decision is professional bodies and experts who can offers vast information of financial and legal scope of available supply chain options. Financial information involves cost of installation and implementation of different supply chain alternatives and information on legal scopes include rights and liabilities that can emanate from implementation of available supply chain options and involved contracts. Other sources of information include â€Å"industry and trade associations,† â€Å"conferences and trips, superiors and board members† and other members of the organization (Auster and Choo 1994, p. 211). Analysis of available information through decision-making models One of the availabl e information about the company is its ownership that exclusively belongs to TATA and which means that TATA’s interest must be incorporated in the decision making process. Jaguar Land Rover is also a major player in the competitive motor vehicle industry, a position that identifies competitors, their initiatives, and potential supply chain alternatives as significant information. The company’s target market that is the set of luxurious consumers who are majorly dignitaries and the royal class is also significant to the decision making process. Jaguar Land Rover has also witnessed expanding market in the international scope. Stakeholders’ interest in the company’s operations such as workers’ job safety and impact of the company’s operations on the economy are other fundamental information for the decision because the stakeholders have power, both directly and indirectly, to influence the management’s decision to implement or rescind of fered recommendations on e-supply chain for the company (Mottram and Pierron n.d., n.p.). Analysis using the Simple Multi-Attribute Rating Technique (SMART technique) The Simple Multi-Attribute Rating Technique, also referred to as SMART techniques for decision-making, offers a basis for analyzing the company’s available information. The decision making model depends on variables’ values and chances of occurrences upon which weights are attached to variables and cumulative values for each alternative determined for decision. The first step in implementing the decision model is